Superior People

The cattle industry is filled with people of character and integrity. It is a multi-billion dollar industry that still conducts its business on a man’s word and a hand-shake. Every day verbal contracts are made – in the pasture in your pick-up truck – on horseback – over the phone early in the morning or late at night (our offices never close). Negotiation – Agreement – Deal!! That’s the way it is done. It is still about honor, truth, and honesty. I can remember my Dad saying – “You can take that man’s word to the bank.” In the ranching business – that still holds true – your word is your commitment – your word is your reputation – your word matters more than all the legal documents in the world. My hat is off to each and every one who stands by and with us in this ranching business.

From our families…

New Jordens Catttle Co. Sign 011Baby on RanchMan with horse on Ranch

To our cowboys that work at the ranch…

3 Cowboys on RanchWorking Cowboys on RanchWorking Cowboys on Ranch

To our Superior family and friends who worked tirelessly to market our cattle…

Superior Livestock with Lind GalaydaSP-FRIENDS3SP-FRIENDS4

To the auctioneer and ring men who drove the sale…

Superior Livestock AuctioneerSuperior Livestock AuctioneerSuperior Livestock Auction

To the buyer…

Superior Livestock AuctionSuperior Livestock auctionSuperior Livestock auction

To the older ranching generation – the now generation – and the future generation…

older ranching generationRanchersFuture ranching generation

This just names a few of the many “players” involved with getting our product to market and getting it sold. Ranching is not an easy business. You have to be willing to work the hot summers, freezing winters, driving rain storms – sweat – get dirty – be “smelly”- work a true 24-7 schedule – experience the beauty of new life and the sadness of endings. To drive cattle across a rain swollen creek takes fearlessness – to doctor that sick calf while “momma” snorts and threatens your life takes courage – to take your ranch through tornadoes, drought, floods – takes endurance. Ranching really is not for the faint hearted. But to the men and women in the ranching business – they would not change a thing. Ranchers love their animals – the  land – and what they do!! Ranchers are the eternal optimist. There will be more laughter than tears. The doors are unlocked and the hospitality mat is always out. There will always be good food on the table – a cup of coffee – a glass of sweet tea (a margarita if you are so inclined) – a story to be shared. Ranchers don’t get paid millions of dollars to play the game. Heck, most people don’t even know we exist. But I believe character, integrity and a man’s word still mean something to the rancher – the cowboy. We still believe God is in control – families are the most precious commodity – and a few “chores” never hurt anybody. The whole ranching family – Superior people of superior character.

By | 2017-04-25T23:03:19+00:00 July 21st, 2014|Amazing People, Inspire|7 Comments


  1. Heather MacFarlane July 22, 2014 at 8:14 pm - Reply

    I love this! I love everything you write, but this one is special. Warms my belly. From one “was once in NY to another” – you do Texas ranchers proud. Not only am I so blessed that you’re my friend, but that you’re my LOTT sister. After we finish our place next year, we definitely have to carve out some time to come up to the ranch and stay a weekend. But, I’d have to bring my BC, Amigo. 🙂 XOXO

  2. Sally Ann Ellert July 21, 2014 at 8:24 pm - Reply

    Linda, you are true “Cattle Queen” and an inspiration to all!! Thank you for letting this “city slicker” come along for the ride…YOU are amazing!! Love you!! xoxo

  3. Molly Spencer July 21, 2014 at 4:53 pm - Reply

    Really enjoyed this article and the pictures! I know you mean every word of it, because I know you ……a superior friend. My grandson, Gus, 11 years old, just went to help a friend work cattle. What a great experience for him. I see your little precious grandson, growing and developing, and how you are giving him experiences of a lifetime. Money can’t buy that.

  4. Shelley July 21, 2014 at 4:34 pm - Reply

    Well said! And that holds true for all the producers within the ag industry.

  5. Beverly Ingraham July 21, 2014 at 4:29 pm - Reply

    No truer words were ever spoken. As I’ve learned more about the ranching industry and way of life, I have developed a deep love and respect for you and those who share your passion and love for the land, the cattle and what it all stands for. I admire the commitment it takes to see it through year after year. Stand strong and keep sharing so more will know and come to understand. Love ya.

  6. Kaye Fulton July 21, 2014 at 4:23 pm - Reply

    Linda – so very well said, stated and spoken. My heart is full of respect and honor and my hat is off to all the ranchers and farmers that work our land, love the business and share their love with others.
    Thank you for your heartfelt post.

  7. Carmen July 21, 2014 at 4:01 pm - Reply

    Enjoyed the px’s so much & the article too!

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