The cattle industry is filled with people of character and integrity. It is a multi-billion dollar industry that still conducts its business on a man’s word and a hand-shake. Every day verbal contracts are made – in the pasture in your pick-up truck – on horseback – over the phone early in the morning or late at night (our offices never close). Negotiation – Agreement – Deal!! That’s the way it is done. It is still about honor, truth, and honesty. I can remember my Dad saying – “You can take that man’s word to the bank.” In the ranching business – that still holds true – your word is your commitment – your word is your reputation – your word matters more than all the legal documents in the world. My hat is off to each and every one who stands by and with us in this ranching business.

From our families…

To our cowboys that work at the ranch…

To our Superior family and friends who worked tirelessly to market our cattle…

To the auctioneer and ring men who drove the sale…

To the buyer…

To the older ranching generation – the now generation – and the future generation…

This just names a few of the many “players” involved with getting our product to market and getting it sold. Ranching is not an easy business. You have to be willing to work the hot summers, freezing winters, driving rain storms – sweat – get dirty – be “smelly”- work a true 24-7 schedule – experience the beauty of new life and the sadness of endings. To drive cattle across a rain swollen creek takes fearlessness – to doctor that sick calf while “momma” snorts and threatens your life takes courage – to take your ranch through tornadoes, drought, floods – takes endurance. Ranching really is not for the faint hearted. But to the men and women in the ranching business – they would not change a thing. Ranchers love their animals – the  land – and what they do!! Ranchers are the eternal optimist. There will be more laughter than tears. The doors are unlocked and the hospitality mat is always out. There will always be good food on the table – a cup of coffee – a glass of sweet tea (a margarita if you are so inclined) – a story to be shared. Ranchers don’t get paid millions of dollars to play the game. Heck, most people don’t even know we exist. But I believe character, integrity and a man’s word still mean something to the rancher – the cowboy. We still believe God is in control – families are the most precious commodity – and a few “chores” never hurt anybody. The whole ranching family – Superior people of superior character.